> randulo wrote:
>
>> On Thu, Sep 4, 2008 at 8:40 PM, Jared Smith <jsmith@digium.com>
>> wrote:
>>>> 2) Do attendees often purchase product from exhibitors?
>>
>> // based on two Astricons I have attended.
>>
>> IF ((the product or service is compelling) && (the people
>> representing it inspire confidence)) THEN , I would say TRUE;
>
> Isn't that kind of tautological, though?
>
> Since presumably people only purchase compelling products, it seems to
> have logical equivalence to: "If attendees purchase product, they
> purchase product."
Not really, I guess the question is : Do people with budgets go to
Astricon?
The answer is yes, so you can expect a number of visitors to be in a
position
to make an experimental product purchase (couple of handsets, trial
appliance,
software licenses etc). Will they commit to $100K deals on the stand?
- no,
not unless they already did the research and just want to shake a hand
over the
deal.
Astricon is more about forming relationships than doing immediate deals,
but that's true of most tradeshows.
Tim.
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