> Alex Balashov wrote:
>> Its pricing is definitely ... on the high end of the spectrum for
>> products of this category.
>>
>> Whether it's "over"-priced is a matter of perspective and for the market
>> to judge.
>
> When we started out with Enswitch, we make a deliberate decision to set
> prices commensurate with enterprise software, and ignore the pricing of
> discount products. We figured this would lead to fewer customers, but
> they'd be customers we could have a real ongoing relationship with over
> many years. They'd also be established companies (or the more successful
> startups) with professional staff who would be able get the most out of
> Enswitch. Looking back, it was 100% the right decision. I've personally
> communicated with every one of our customers in the last few months, and
> have a personal relationship with many of them. We intend to keep it
> this way in future.
Makes sense. Not only that, but the enterprise-size pricing would get
you recurring maintenance revenue that would allow you to work on
improving the product instead of having to survive hand to mouth only on
new sales and/or very minor support revenue.
--
Alex Balashov - Principal
Evariste Systems
Web : http://www.evaristesys.com/
Tel : (+1) (678) 954-0670
Direct : (+1) (678) 954-0671
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